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2013-04-19 17:14

Peak Giuseppe Zanotti Lorenz Fringe Wedge Sneakers In Red after rapid fall, whether they suffer from a "disease"? ???? "Disease": wholesale model high inventory evil already planted ?? Giuseppe Zanotti Lorenz Suede Wedge Sneakers In Black?? According to the Beijing News reported, crazy shop, Yahuo as the core of a large wholesale channels continue to stay on the report so that the prosperity of the domestic sports brand. Blind expansion, leading to the surge in shipments, shipments surge exacerbated store expansion. ???? Insiders view, Zhang Wei, compared with foreign brands, the extensive domestic brands proxy mode, extensive distribution network, and indirectly led to the proportion of their inventory increasing number of brand reputation naturally also declined significantly. ???? The garment industry observers MaGang existing root of the problem of domestic sports brand has two, one channel model of the Great Leap Forward, regardless of the store can not be opened, they opened. Sales wholesale model, regardless of final goods can not be sold to consumers, as long as they wholesale out on the matter. Later for a large number of closed shop, paving the way for a lot of inventory. ???? Wholesale mode is the domestic garment enterprises in the sales channels commonly used brand - merchants (agents) - retailers' distribution model. In this mode, as long as the brand goods wholesale to dealers, even if the sale is completed, the dealer sold not sold, will not affect the sales of the brands. ??? Giuseppe Zanotti London Buckle Suede Sneakers Multicolore? China's domestic sports brand in the early withdrawal of the terminal retail sector, and instead focus on the management of the brand operators and distributors, with the agents the resources and strengths, and indeed achieve the goal of rapid development. The benefits of this model can be very large-scale business with very little money, the downside is that the channel control, can not grasp the terminal information. Channel level information communication inefficient and difficult for brands to effective feedback can not be obtained directly from the end consumers to quickly capture the market trends. In addition, the brands on the operations of the downstream agents and dealers also poorly understood. Agents has become a sports brand "black hole".